Website visits, impressions and user numbers aren't outcomes. Measure customer actions instead.
Anything people use needs to be tested by users. This is in addition to functional does it work? testing. Product commissioners can procure better products by avoiding long, functional check list requests for proposal and doing some user research first. Make providers demonstrate their ability to meet user needs.
Contentful is a CMS based on an API, providing a non-technical editing environment for web writers. Here's how it works with Jekyll, a static site generator.
How do you make events appear and disappear at the right time on a static website, while linking them to specific locations? This article contains a detailed explanation.
We're building our own self-service software. The first stage was organising a five day design sprint with design agency Clear Left. Here's what we did and what we got from the week.
Libraries do digital badly. Replace the LMS with an open, queryable database that can talk to other apps that do one job well. Kill the LMS or be killed.
Do we need a complete list of links to every section of our website on every page? Or can we offer simple signposts to major pages and contextual links?
Markdown is quick, easy and portable. If you're writing for websites, you really should learn it.
It's a bad idea to make web things look like other things when they're something else altogether. Instead, integrate services to make for better user experiences.
Miserable and clunky search and discovery don't really cut it in the age of Google and Amazon.
An audit puts you in control of your content. It's one of the first things you should do when you begin a new web manager job, and it's useful to carry out every six months or so after that.