Web and customer service manager and occasional designer of websites for small businesses and organisations. For all work enquiries email firstname.lastname@example.org, tweet @leonpaternoster or contact me via LinkedIn.
Automation saves time, money and tedium. But overautomation destroys the things that differentiate libraries.
Interpreting what customers actually need from your website through methods such as top task analysis and card sorts is difficult work, but the results can be liberating. Coding your website is the (relatively) easy bit.
Do we need a complete list of links to every section of our website on every page? Or can we offer simple signposts to major pages and contextual links?
Users scan pages for text that might help them complete their task. Navigation bars and lists are rich in information scent, so it makes sense to avoid hiding them whenever possible.
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